Did you know that candidates are 40% more likely to apply for a job at a company in which they recognize the brand compared to a company they have not heard of?
In our world today, job seekers want to know about the company they want to join. They want to know what the company can offer, the benefits, what it looks like to work there and a whole lot more. It is very important for companies and employers to market their brand in a way to attract top talent.
SO WHAT IS AN EMPLOYER BRAND?
It is the first impression that you want everyone to have when they think of working for your company.
Employer branding will help you hire new employees, create a strong company culture and even reduce marketing costs. It helps companies recruit better candidates, reduce hiring and marketing costs, and improve productivity.
SO HOW DO YOU GET IT RIGHT?
1. Make your job description appealing to top talents
The best job descriptions combine a little bit of marketing, the reality of the role, the necessary skills and competencies and the organization’s culture as well has what the organization has to offer potential recruits.
2. Maintain An Active Social Presence
People view brands that have a strong social media presence as more trustworthy. Therefore, it would serve your business well to establish a robust social media presence, not just because you want to find good employees, but also because doing so will build trust among potential customers as well as make it a coveted place to work.
3. Employee advocacy
Instagram and social media gave rise to influencer marketing. And that’s what employee advocacy is for your brand to potential recruits. Employee advocacy is how your employees talk about your brand with others. It’s influencer marketing for recruiting.
Potential employees want to know that their voice will count when they make a move. And employee advocacy is the way to show that.
4. Gain Competitive Intelligence
Knowing what your competitors are up to would help keep your company on your toes. This would also help reposition your brand and keep you focused. You need to offer fierce competition to brands just like you. Pick up where they are falling short and work on them. This would make your potential employees know that you are doing better than your competitors and chances are they would like to associate with you. Who doesn’t like a company that is good in their game and always topping charts?
5. Get buy in from all parties
To make your employer brand stick, you need buy-in from each level: from individual recruiters, from your HR department, from employees in all departments as well your executive team.